Noma® was launched as Dog Bakery® in Patisia, Athens in March 2018 by a team of young friends, with a deep love for pets, and their commitment to improve the lives of every dog ​​and cat through their diets.

In contemporary facilities, licensed by the Greek veterinary service, with standards for production of high-quality food for humans, NOMA produces and packages freshly cooked daily meals for every dog and cat.

Noma foods are created in collaboration with animal nutritionists, the use of professional formulation applications and extensive lab testing to ensure recipe proportions and nutrient adequacy.

All Noma® suppliers have ISO certifications that ensure that all the raw materials we use are suitable for human consumption.

Noma® is the first company in Greece producing and selling fresh cooked pet food at a large scale.

In July 2020, Yarrow Capital, an investment firm based in London, acquired a stake in the company, offering significant funds for business and product development.

In May 2021, the company was rebranded to NOMA, moving its store to Chalandri and production facilities to a separate space at Patisia.

Since December 2020, NOMA is a proud member of the Elevate Greece ecosystem, an initiative which brings together all Greek startups that are set to bring added value to the Greek economy.